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The 2020 NHWA Conference has been rescheduled!

April 22nd - 25th, 2021

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National Home Watch Advisory Board

jack_rdJack Luber

Founder and Executive Director, National Home Watch Association
President, Coastal Carolina Home Watch
Murrells Inlet, SC

Jack Luber is the President and CEO of Coastal Carolina Home Watch, which operates in the Myrtle Beach and Charleston areas of South Carolina. Before moving permanently from the New Jersey Shore, Jack purchased a condo in the Myrtle Beach area, only to discover an obvious need for someone to look out for his best interests in his absence.

Jack’s entrepreneurial spirit and marketing background were the impetus for starting the only Home Watch business in the Myrtle Beach area in 2005. In 2012, he opened his second location in the Greater Charleston Area. Since its inception, Coastal Carolina Home Watch has grown to become a thriving, multi-faceted business.


Carl Lorenzini

Owner, Homewatch Services Etc.
Bonita Springs, FL

Carl Lorenzini is the President of Homewatch Services Etc. of Bonita Springs, FL, which has been an Accredited Member of the National Home Watch Association since 2013.

Carl is originally from Illinois and Indiana and moved to Bonita Springs, Florida in 2001. He has a Bachelor’s Degree in Business Management and holds a Florida Real Estate Sales Associate license as well as a Florida Community Association Manager (CAM) license. He has been involved in property management for the past 15 years and has managed seasonal and annual investment properties in the Bonita Springs and Naples area, along with a portfolio of several community associations in Fort Myers. Carl understands the importance of maintaining vacant properties and also understands and respects the level of trust extended to him and his company when a client chooses to utilize his Home Watch services. It’s a privilege that comes with great responsibility. That is why Carl’s accreditation and involvement with the NHWA is very important to him.

Contact Carl at

Dana Salo

Owner, Salo Home Watch
Rockport, MA

Dana Salo of Salo Home Watch in Rockport, MA, was one of the NHWA’s first members, joining the NHWA in 2011. Dana is a 30-year veteran of the U.S. Postal Service and is a past president of the National Association of Letter Carriers, Local 33. He has counseled many new Home Watch companies during start-up. Dana’s enthusiasm for the NHWA makes him a valued member and advisor.

Dana saw the need for Home Watch in his area when he realized the amount of junk mail that was accumulating in the mailboxes of absentee homeowners. Knowing that this was a dead giveaway that the house was empty, He formed Salo Home Watch in 2009, and has been growing his business “the right way” ever since. Dana is a 1983 graduate of Northeastern University in Boston, with a BS in Criminal Justice. He is the proud Dad of two daughters.

Contact Dana at

JP Lalondejp_rd

Owner, Home Watcher LV
Las Vegas, NV

A native of Montreal, Canada, JP Lalonde spent 32 years in the automotive manufacturing industry. JP’s career took him and his family from Canada to Michigan, Kentucky, and finally to Nevada. He retired early as Manufacturing Engineering Director, but not before gaining experience in everything from IT to environmental control and energy management. Soon after retiring, JP moved his family to Las Vegas and quickly became involved in his homeowners association and realized the need for reliable Home Watch services. 

JP and Home Watcher LV take the NHWA accreditation very seriously, because it helps protect consumers from “sketchy and under- or uninsured” companies in his area. JP’s experience and commitment to his clients are evident when you speak with him. Home Watcher LV has been an Accredited Member of the NHWA since 2012.

Contact JP at

Sheila Smith Adv Board 2017Sheila Smith

Owner, Castle Home Checks
Greensboro, GA

Sheila is the President of Castle Home Checks, Inc., based in Greensboro, Georgia, which has been an Accredited Member of the National Home Watch Association since 2013.

Her Home Watch area covers the beautiful Lake Oconee developments of Reynolds Lake Oconee, The Landings, Great Waters, Cuscowilla, and Harbor Club, to name but a few.

Sheila was born in Surrey, England, and her career spans some 35+ years in property, which includes inventory work, rentals and property management, so she has a keen eye for detail and brings a different perspective and experience to the Advisory Board. She came to Georgia five years ago with her husband, Wayne, who originates from Fayette County, Georgia, to be closer to their grandchildren and saw a niche in the local marketplace for a dedicated professional company to look after the homes of part-time residents, along with full-time residents taking extended vacations.

Contact Sheila at

Doris Fink

Co-Founder and Vice-President, A-Z Home Watch Solutions
Jupiter, FL

Doris is the Co-Founder and Vice-President of A-Z Home Watch Solutions, which has been an Accredited Member of the NHWA since 2015.

Doris was born and raised in Boston, MA, and moved to South Florida in 1973. Her professional background led to entrepreneurship in several industries: healthcare, franchising, and most recently advisor and trainer to executives who are seeking business ownership opportunities.

Always looking toward the future and sharing an entrepreneurial spirit with her husband, Artie, Doris embraced the Home Watch industry as a professional family business. “My entire career required a keen eye for detail, excellent communication skills, and a gift for listening to others and providing solutions,” says Doris. She sought out the NHWA specifically because she has always believed in professionalism, education, and shared knowledge from industry leaders.

Doris brings her three greatest strengths to the Advisory Board: relationship building skills, leadership skills, and a passion for helping others.

Contact Doris at

Deena Friedman

Owner, Toronto Home Watch
Toronto, ON

Deena, founder of Toronto Home Watch, is a native Torontonian. She lives there with her husband and children and introduced the Home Watch industry to the Toronto market in 2015. Deena has a Bachelor’s Degree in Psychology and taught high school career studies, civics, and geography courses in Toronto for many years. Her family has been managing commercial, retail, and residential property for more than 30 years.

Toronto Home Watch has been an Accredited Member of the NHWA since 2015.

Contact Deena at

Diane Santiago

Co-Owner, Desert Home Guardian Services
Fountain Hills, AZ

Diane spent most of her career in Fortune 100 companies. During the last 15 years of her corporate career, she served as Vice-President and Head of IT Audit. In this role, her primary responsibility was to validate that technology controls were in place to thwart cyber-criminals from accessing sensitive data. She earned a Bachelor of Science degree in Business Management/Information Technology, a Master’s in Business Administration, and a Coaching Certification. Today, Diane is a proud corporate drop-out, and she and her husband, Pete, own and operate Desert Home Guardian Services and a career coaching company.


Desert Home Guardian Services has been an Accredited Member of the NHWA since 2017.

 Contact Diane at